Cegid Customer Facing Screens

Turn your POS screens into a smarter customer experience

Increase sales by growing basket spend and customer acquisition

MWC Partners’ Cegid Retail Customer Screens solution helps retailers upgrade conventional 2 x 20 customer displays into larger-format digital screens that bring your brand, promotions and transaction information directly into the checkout experience.

While your team serves the customer, the screen can showcase promotional videos and imagery, highlight events and loyalty programmes and provide a clear, real-time view of the customer’s basket, discounts and sales conditions.

From transaction display to customer engagement

Your customer-facing screen is one of the few digital touchpoints almost every shopper sees. Make it work harder.

Showcase your brand

Replace a conventional 2×20 display with an engaging digital experience using images, video, customised fonts, colours and layouts.

Promote while customers wait

When the POS is idle, the customer facing screen can display a mixture of promotional images and videos, giving you a valuable channel for campaigns, products and in-store messaging.

Keep customers informed

All items are scanned, the media playlist can shrink and move to the corner of the screen – or disappear completely – allowing the customer’s basket to take centre stage.

Make pricing clear

When discounts or sales conditions are applied, the customer-facing screen updates accordingly, helping customers understand their transaction as it happens.

A checkout experience built around the transaction

The screen dynamically adapts to what is happening at the till.

Go beyond the basket with Customer Connect

Combine the Customer Facing Screens solution with MWC Partners’ Customer Connect module. By interacting directly with the customer facing touchscreen, customers enter their details at checkout while the cashier continues processing the transaction on the POS, without adding unnecessary steps for the cashier.

The solution enables retailers to quickly and efficiently capture customer details while improving data accuracy and growing their customer database.

A proven approach to customer acquisition

Whittard of Chelsea selected MWC Partners’ Customer Connect application to enhance customer data capture and engagement.

At checkout, customers enter their email address directly on screen while the cashier scans their items. New email addresses are validated in real time, helping ensure genuine contacts are added to the CRM.

Customer Connect integrates with Cegid Retail Y2 and Live Store, and MWC Partners’ customer-facing screen extension on a single POS device with an integrated customer-facing touchscreen.

The result: faster throughput at the checkout, greater data accuracy and better customer acquisition.

Manage content centrally

Keep control of your customer-facing screens from a central management portal. Media can be uploaded, organised into playlists and distributed across your store estate. Create groups of tills by store, floor, department or other operational groupings.

Content can be managed centrally while still giving individual areas of the business the flexibility to deliver relevant messaging.

Designed for Cegid Retail

MWC Partners’ Customer Facing Screen solution integrates with Cegid Retail Y2 and Live Store, with the Cegid CPOS line driver sending basket information to the customer-facing screen client for display.

The solution comprises:

mwcDualScreen Server – central management for media, groups, channels and playlists

mwcDualScreen Client – downloads and displays media and builds the customer basket on screen

Cegid Retail Y2 or Live Store – provides the transaction information that drives the customer-facing basket display.

MWC Partners’ Customer Facing Screen solution supports Cegid Retail Y2, Live Store, V23+ CPOS and Y2 V18+ for CBS, with earlier versions potentially compatible subject to testing.